This is my last post for 2008! 2008 was an year of :-) :-( :-) :-( for me, with some of my biggest achievements and some of my biggest losses experienced this year. And out of all the things lost, I really miss one of my closest friends whom I lost in an accident in May’08. Don’t know why but can’t stop myself from remembering him continuously since last 3-4 days esp. when I am thinking of how 2008 was for me! Hope 2009 is all :-) :-) :-) :-) for me.

Wish all my friends and blog readers a very happy and prosperous new year!

Here’s to the outgoing year, 2008:

May the good times live on in our memories,

and may we learn lessons from the troubling times

that will make us stronger and better than ever.

Here’s to 2009:

For each and every one of you,

may it be filled with significant steps

toward the fulfillment of your fondest wishes.

- By Joanna Fuchs

Just Generally

New Year Wishes!

This is my last post for 2008! 2008 was an year of :-) :-( :-) :-( for me, with some of my biggest achievements and some of my biggest losses experienced this year. And out of all the things lost, I really miss one of my closest friends whom I lost in an accident in May’08. Don’t know why but can’t stop myself from remembering him continuously since last 3-4 days esp. when I am thinking of how 2008 was for me! Hope 2009 is all :-) :-) :-) :-) for me.

Wish all my friends and blog readers a very happy and prosperous new year!

Here’s to the outgoing year, 2008:

May the good times live on in our memories,

and may we learn lessons from the troubling times

that will make us stronger and better than ever.

Here’s to 2009:

For each and every one of you,

may it be filled with significant steps

toward the fulfillment of your fondest wishes.

- By Joanna Fuchs

I’m sure like me all of you would also have got your inboxes flooded with new year wishes. More than personal messages, it’s in fact all sorts of marketing campaigns from different services wishing new year and announcing some or other new year offer. Ah speak of that over-abuse of email marketing channel in India!!! Read More At Marketing Chit-Chat...

Online Marketing

Kingfisher Communication

I’m sure like me all of you would also have got your inboxes flooded with new year wishes. More than personal messages, it’s in fact all sorts of marketing campaigns from different services wishing new year and announcing some or other new year offer. Ah speak of that over-abuse of email marketing channel in India!!! Read More At Marketing Chit-Chat...

I had earlier written about some interesting Ghajini marketing strategies and a spoof on Ghajini, but got to notice some other interesting stuffs about Ghajini on digital medium in last one week and from whatever I have observed, one thing is clear that their marketing agency has definitely tried quite some different online marketing strategies for promoting this movie. Read More At Marketing Chit-Chat...

Movie Marketing

Ghajini Marketing Contd…

I had earlier written about some interesting Ghajini marketing strategies and a spoof on Ghajini, but got to notice some other interesting stuffs about Ghajini on digital medium in last one week and from whatever I have observed, one thing is clear that their marketing agency has definitely tried quite some different online marketing strategies for promoting this movie. Read More At Marketing Chit-Chat...

Got a mailer from Makemytrip with subject - Worldwide premier of Gajodhar…before time! The first look itself gave a very clear impression that it is some spoof on much-awaited movie Ghajini. Watched the film and found it to be funny! Read More At Marketing Chit-Chat...

Ad or Mad

Gajodhar: New viral campaign

Got a mailer from Makemytrip with subject - Worldwide premier of Gajodhar…before time! The first look itself gave a very clear impression that it is some spoof on much-awaited movie Ghajini. Watched the film and found it to be funny! Read More At Marketing Chit-Chat...

When we got this insert in landmark about a play of Oscar Wilde in Bangalore, we got damn excited as both me and N enjoy watching plays and we used to watch lots of them when we were in Mumbai but somehow we never got much chance to watch good plays in Bangalore. Either we were not aware of exact schedules of plays or even when we came to know about some, we were not quite sure of the booking procedures and all. This time however the insert explained it all and most importantly it was a very famous comedy of Wilde titled “The importance of being Earnest” and tickets were easily available online. There was only one small hitch, we were not aware of this place known as Chowdiah Memorial Hall in Malleshwaram where this play was being performed. Well, that’s a very famous place in Bangalore but neither me nor N is very familiar with that part of the town. But after some basic google map surfing and with some help from one of our friends, we finally reached the place. Though the area was quite ok but reaching that hall was not an easy task as one needs to cross through many small curvy lanes, in fact at one point of time we were wondering what kind of place is this which is in so interior! But I’m happy that we were wrong, it’s actually a very beautiful hall with a violin shape exterior.

This play was being organized by Evam group and yesterday being Christmas, they had made the overall venue also look quite festive. Some interesting stalls and one small game corner! And after roaming out here and there for a while finally we settled for the show at 7:30…the banner of the show read, “A serious comedy for serious people” :-) and oh how much right that sentence was! The play was really hilarious. Set in an old Brit setting, this play is about a gentleman named Jack and the whole fiasco about his name being / not being Earnest! Oh what a wonderful performance by all the actors and what a script! We kept on laughing throughout those 2 hours. We enjoyed it totally and we would recommend this play to everybody who are interested in theater and some light moments. I must say I was quite impressed with Evam team, though I do have very small suggestion for them, after ending the play it would have been good if they would have introduced us to the cast on stage. The whole cast did appear in the end but viewers like us who were watching Evam performance for the first time were not knowing the name of individual actors. But overall it was a time very well spent and reminded us of our courtship days when we used to go to Prithvi in Juhu :-). Now I’ll be surely looking forward to their next performance in Bangalore.

Just Generally

The importance of being Earnest!

When we got this insert in landmark about a play of Oscar Wilde in Bangalore, we got damn excited as both me and N enjoy watching plays and we used to watch lots of them when we were in Mumbai but somehow we never got much chance to watch good plays in Bangalore. Either we were not aware of exact schedules of plays or even when we came to know about some, we were not quite sure of the booking procedures and all. This time however the insert explained it all and most importantly it was a very famous comedy of Wilde titled “The importance of being Earnest” and tickets were easily available online. There was only one small hitch, we were not aware of this place known as Chowdiah Memorial Hall in Malleshwaram where this play was being performed. Well, that’s a very famous place in Bangalore but neither me nor N is very familiar with that part of the town. But after some basic google map surfing and with some help from one of our friends, we finally reached the place. Though the area was quite ok but reaching that hall was not an easy task as one needs to cross through many small curvy lanes, in fact at one point of time we were wondering what kind of place is this which is in so interior! But I’m happy that we were wrong, it’s actually a very beautiful hall with a violin shape exterior.

This play was being organized by Evam group and yesterday being Christmas, they had made the overall venue also look quite festive. Some interesting stalls and one small game corner! And after roaming out here and there for a while finally we settled for the show at 7:30…the banner of the show read, “A serious comedy for serious people” :-) and oh how much right that sentence was! The play was really hilarious. Set in an old Brit setting, this play is about a gentleman named Jack and the whole fiasco about his name being / not being Earnest! Oh what a wonderful performance by all the actors and what a script! We kept on laughing throughout those 2 hours. We enjoyed it totally and we would recommend this play to everybody who are interested in theater and some light moments. I must say I was quite impressed with Evam team, though I do have very small suggestion for them, after ending the play it would have been good if they would have introduced us to the cast on stage. The whole cast did appear in the end but viewers like us who were watching Evam performance for the first time were not knowing the name of individual actors. But overall it was a time very well spent and reminded us of our courtship days when we used to go to Prithvi in Juhu :-). Now I’ll be surely looking forward to their next performance in Bangalore.

Well, personally I have always liked the advertisements of idea esp. the television commercials. Though the ideas shown in the commercials are not always practical or implementable one but then too those commercials leave a sweet smile on your face with a thought, “oh how wonderful it would have been if this idea was implementable”. For e.g., that school kids of village learning through phone or the village kid giving the road direction to a gentleman in a very fluent English. Yes, some of the commercials show those ideas which if possible to implement could have really changed lives. So, considering my liking for Idea ads, it was quite natural for me to click this very prominent online Idea ad and to my pleasant surprise ... Read More At Marketing Chit-Chat

Online Marketing

IDEA - for the people, by the people!

Well, personally I have always liked the advertisements of idea esp. the television commercials. Though the ideas shown in the commercials are not always practical or implementable one but then too those commercials leave a sweet smile on your face with a thought, “oh how wonderful it would have been if this idea was implementable”. For e.g., that school kids of village learning through phone or the village kid giving the road direction to a gentleman in a very fluent English. Yes, some of the commercials show those ideas which if possible to implement could have really changed lives. So, considering my liking for Idea ads, it was quite natural for me to click this very prominent online Idea ad and to my pleasant surprise ... Read More At Marketing Chit-Chat

Well, changing my blog look was on my agenda since long but after losing my personal template code last week, now I a neither have the time nor the enthu to write another template code for myself. It’s hell lot of work and needs some dedicated time which I don’t have as of now! Even weekends are damn busy these days and hence I decided to go ahead with this standard extra column template. Though I have done bit of customizations in terms of images and columns but most of it is from the standard layout. I personally like 2 sidebar designs just like my wordpress blog and so went ahead with changing the old blogger template to this. It needs some more work but will do those customizations as and when I will get time, till then at least there is a fresh look on my blog :-)

Just Generally

Fresh Look!

Well, changing my blog look was on my agenda since long but after losing my personal template code last week, now I a neither have the time nor the enthu to write another template code for myself. It’s hell lot of work and needs some dedicated time which I don’t have as of now! Even weekends are damn busy these days and hence I decided to go ahead with this standard extra column template. Though I have done bit of customizations in terms of images and columns but most of it is from the standard layout. I personally like 2 sidebar designs just like my wordpress blog and so went ahead with changing the old blogger template to this. It needs some more work but will do those customizations as and when I will get time, till then at least there is a fresh look on my blog :-)

While I was anyways impressed with these interesting collaterals of Rab Ne Bana Di Jodi in multiplexes, I get to hear of this another very different kind of promotion campaign of Aamir Khan’s upcoming movie Ghajini. Read More At Marketing Chit-Chat...

Movie Marketing

Ghajini Marketing: Employees go bald!

While I was anyways impressed with these interesting collaterals of Rab Ne Bana Di Jodi in multiplexes, I get to hear of this another very different kind of promotion campaign of Aamir Khan’s upcoming movie Ghajini. Read More At Marketing Chit-Chat...

Ah as if all the recent incidents were not enough that this had to happen! Can anything be worse than office laptop getting crashed as soon as you are back from an official tour and you are supposed to finish off whole lot of pending stuffs??? Yes, suddenly my laptop decided to take a rest and very conveniently it displayed the message “ hard disk error, attribute code : 05” and after this you do anything its just not re-booting. Well, looks like luck is favoring me toooooooo much for past few weeks :-(.
I rushed to my admin guy and he again very conveniently replied, “don’t worry since it’s a new one it’s still under warranty and they will replace the hard disc”. “REPLACE! But about my data?” Another frustrating reply, “we will try to retrieve D drive but C is gone”!!!!!
Now I really don’t know how to react? This was a new laptop with high-end configuration given to me only few weeks back and since I had recently migrated all my stuffs to this new laptop so I have not even kept any back-up of the files anywhere. Considering the brand and configuration I never expected this to happen so soon! How will I manage my work without any file??????? Apart from all my office data of past 2 years, my favorite songs and some snaps recently downloaded from my camera, it also had some of my very important personal stuffs like snaps of my paintings which are hard to get back as I have given away most of my paintings to my friends and acquaintances :-(….So, all of those are gone! This realization is too upsetting and disturbing. I am feeling damn irritated and hopelessly thinking of Mr. Murphy who one fine day said, “when things have to go wrong, they will”. Were they actually having me in mind while devising laws like – “Whatever can go wrong, will go wrong” or “Whatever can go wrong will go wrong, and at the worst possible time, in the worst possible way”!!!

Update: Well got the news from admin guy who was working on recovering files…I lost all my C drive, parts of D drive and but obviously all my desktop files and I had this bad habit of storing all my recent files which I need for immediate reference on my desktop :-(. And no it was not some virus attack, it was manufacturer’s defect because of which it happened. And losing desktop files also mean losing the new template code which I had managed to write with my novice html skills…I got this great idea of not using some ready template and having a totally customized template for my blog as my current template does give some problem in mozilla and so I had taken the pain of coding down a new template on my own! And I am not a techie, so you can imagine the pain and effort which I would have taken to write a code on my own! I was waiting for one free weekend when I could manage time to implement that code and here we go…that code is gone! Now I can think of why the hell I didn’t store that template code file in my D drive but no right now I can only think of MURPHY’s LAW!!! Somehow this law seems to close to my heart now :-(

Just Generally

Remembering Murphy’s Law

Ah as if all the recent incidents were not enough that this had to happen! Can anything be worse than office laptop getting crashed as soon as you are back from an official tour and you are supposed to finish off whole lot of pending stuffs??? Yes, suddenly my laptop decided to take a rest and very conveniently it displayed the message “ hard disk error, attribute code : 05” and after this you do anything its just not re-booting. Well, looks like luck is favoring me toooooooo much for past few weeks :-(.
I rushed to my admin guy and he again very conveniently replied, “don’t worry since it’s a new one it’s still under warranty and they will replace the hard disc”. “REPLACE! But about my data?” Another frustrating reply, “we will try to retrieve D drive but C is gone”!!!!!
Now I really don’t know how to react? This was a new laptop with high-end configuration given to me only few weeks back and since I had recently migrated all my stuffs to this new laptop so I have not even kept any back-up of the files anywhere. Considering the brand and configuration I never expected this to happen so soon! How will I manage my work without any file??????? Apart from all my office data of past 2 years, my favorite songs and some snaps recently downloaded from my camera, it also had some of my very important personal stuffs like snaps of my paintings which are hard to get back as I have given away most of my paintings to my friends and acquaintances :-(….So, all of those are gone! This realization is too upsetting and disturbing. I am feeling damn irritated and hopelessly thinking of Mr. Murphy who one fine day said, “when things have to go wrong, they will”. Were they actually having me in mind while devising laws like – “Whatever can go wrong, will go wrong” or “Whatever can go wrong will go wrong, and at the worst possible time, in the worst possible way”!!!

Update: Well got the news from admin guy who was working on recovering files…I lost all my C drive, parts of D drive and but obviously all my desktop files and I had this bad habit of storing all my recent files which I need for immediate reference on my desktop :-(. And no it was not some virus attack, it was manufacturer’s defect because of which it happened. And losing desktop files also mean losing the new template code which I had managed to write with my novice html skills…I got this great idea of not using some ready template and having a totally customized template for my blog as my current template does give some problem in mozilla and so I had taken the pain of coding down a new template on my own! And I am not a techie, so you can imagine the pain and effort which I would have taken to write a code on my own! I was waiting for one free weekend when I could manage time to implement that code and here we go…that code is gone! Now I can think of why the hell I didn’t store that template code file in my D drive but no right now I can only think of MURPHY’s LAW!!! Somehow this law seems to close to my heart now :-(

A lot is discussed now-a-days about India being geared up for economic downturn and consumer spending not observing any major shift as compared to its earlier pattern. Well, to some extent it’s true and being a marketer myself I understand that one needs to be optimistic about the market and consumer purchasing power but when I think of myself as a consumer I do feel that my spending behavior has undergone some major changes in last 3-4 months. Call it the effect of this phrase “onset of downturn” or the effect of phrase “save cash for those bad times” I have definitely changed my behavior towards lots of purchase decision which were not thought through earlier by me or my husband. In fact some of these were never so called purchase decisions rather they used to be just one of those impromptu expenses. Read More at Marketing Chit-Chat...

Marketing

Recession and Consumer Spending Behavior

A lot is discussed now-a-days about India being geared up for economic downturn and consumer spending not observing any major shift as compared to its earlier pattern. Well, to some extent it’s true and being a marketer myself I understand that one needs to be optimistic about the market and consumer purchasing power but when I think of myself as a consumer I do feel that my spending behavior has undergone some major changes in last 3-4 months. Call it the effect of this phrase “onset of downturn” or the effect of phrase “save cash for those bad times” I have definitely changed my behavior towards lots of purchase decision which were not thought through earlier by me or my husband. In fact some of these were never so called purchase decisions rather they used to be just one of those impromptu expenses. Read More at Marketing Chit-Chat...