Posted these on Marketing Chit-Chat last month, would love to see your comment there:

• Facebook URLs – Good for personal branding: Which one sounds better? http://www.facebook.com/home.php?#/profile.php?id=123456&ref=profile (dummy id) or http://www.facebook.com/kanupriyasindhu? Clearly 2nd one, isn’t it? Read More...
  
• Re-branding of Sony Television: I got the chance to catch up on television tonight after almost 3-4 weeks & when I saw the complete video “ghar aayi hai khushi” today I realized that it’s a promo video of Sony channel itself. Read More...
  
• It's makeover time for Videocon: Saw an interesting cute green colored animation ad yesterday on one of the news channels, they were showing some birds & the reason for my increased curiosity along with resistance to switch channel during that break was the fact that those birds were somewhat resembling twitter bird . But that ad actually had nothing to do with twitter & to my surprise it ended to be of none other than the traditional consumer durable giant (or shall I say erstwhile giant) Videocon. The clipping ended with a message – change is happiness. Seeing such a major brand makeover from sturdy steel colored V to a fluid green colored V was indeed a happy change. Read More...

Ad or Mad · facebook URLs · Marketing · Social Media · videocon · Web 2.0

Updates from Marketing Chit-Chat: 1st June - 30th June'09

Posted these on Marketing Chit-Chat last month, would love to see your comment there:

• Facebook URLs – Good for personal branding: Which one sounds better? http://www.facebook.com/home.php?#/profile.php?id=123456&ref=profile (dummy id) or http://www.facebook.com/kanupriyasindhu? Clearly 2nd one, isn’t it? Read More...
  
• Re-branding of Sony Television: I got the chance to catch up on television tonight after almost 3-4 weeks & when I saw the complete video “ghar aayi hai khushi” today I realized that it’s a promo video of Sony channel itself. Read More...
  
• It's makeover time for Videocon: Saw an interesting cute green colored animation ad yesterday on one of the news channels, they were showing some birds & the reason for my increased curiosity along with resistance to switch channel during that break was the fact that those birds were somewhat resembling twitter bird . But that ad actually had nothing to do with twitter & to my surprise it ended to be of none other than the traditional consumer durable giant (or shall I say erstwhile giant) Videocon. The clipping ended with a message – change is happiness. Seeing such a major brand makeover from sturdy steel colored V to a fluid green colored V was indeed a happy change. Read More...

Posted this on Marketing Chit-Chat last week, would love to see you there. This post was also selected by "Blogadda for their spicy saturday picks".

• Why Marketers should use Twitter?: I had personally joined twitter more than a year & half back but was not an active user of the account then. Initially, I just used to read updates from the people whom I was following & then slowly got into posting my updates too. Read More...
  

Marketing · Social Media · Web 2.0

Updates from Marketing Chit-Chat: 26th May'09 - 1st June'09

Posted this on Marketing Chit-Chat last week, would love to see you there. This post was also selected by "Blogadda for their spicy saturday picks".

• Why Marketers should use Twitter?: I had personally joined twitter more than a year & half back but was not an active user of the account then. Initially, I just used to read updates from the people whom I was following & then slowly got into posting my updates too. Read More...
  

Posted these 3 posts on my Marketing Chit-Chat blog last week, would love to see you there...

• Engagement is the key - It’s not about listening, it’s not about monitoring, it’s about ENGAGING. Read More…

• Jai Ho Vs. Bhay Ho: While Congress was quick enough to take rights & create a video out of much acclaimed song “Jai Ho” from Slumdog Millionaire but quicker was the counter strategy from BJP to come out with another video based on the same song. Read More…

• Indian Politicians on Twitter Now: How much can marketing help them when the core product itself is not good? Would be good to know it from the readers of this post – do you really believe in current communications sent out by any of these parties? Read More…

Marketing · Online Marketing · Social Media

Updates from Marketing Chit-Chat: 23rd Mar – 30th Mar’09

Posted these 3 posts on my Marketing Chit-Chat blog last week, would love to see you there...

• Engagement is the key - It’s not about listening, it’s not about monitoring, it’s about ENGAGING. Read More…

• Jai Ho Vs. Bhay Ho: While Congress was quick enough to take rights & create a video out of much acclaimed song “Jai Ho” from Slumdog Millionaire but quicker was the counter strategy from BJP to come out with another video based on the same song. Read More…

• Indian Politicians on Twitter Now: How much can marketing help them when the core product itself is not good? Would be good to know it from the readers of this post – do you really believe in current communications sent out by any of these parties? Read More…

Well, looks like the lady who has always been in news of late for wrong reasons and who is trying to make a comeback with her album “Womanizer” has taken up her image building exercise quite seriously now. One can see Britney all over internet, she is trying to make her presence felt across different platforms – be it Britney TV Channel on Youtube or her revamped official website or her blog or her updates on Twitter. Read More At Marketing Chit-Chat...

Social Media · Web 2.0

Britney 2.0!

Well, looks like the lady who has always been in news of late for wrong reasons and who is trying to make a comeback with her album “Womanizer” has taken up her image building exercise quite seriously now. One can see Britney all over internet, she is trying to make her presence felt across different platforms – be it Britney TV Channel on Youtube or her revamped official website or her blog or her updates on Twitter. Read More At Marketing Chit-Chat...

Prima facie it looks like a good news, isn’t it? Atleast parents of growing kids and admin guys in corporates can heave a sigh of relief to read this…Read More

Link to my post: http://marketingchitchat.wordpress.com/2008/09/23/social-networking-sites-more-popular-than-porn-sites/

Social Media

Social Networking Sites more popular than Porn Sites???

Prima facie it looks like a good news, isn’t it? Atleast parents of growing kids and admin guys in corporates can heave a sigh of relief to read this…Read More

Link to my post: http://marketingchitchat.wordpress.com/2008/09/23/social-networking-sites-more-popular-than-porn-sites/

I still can’t believe this :-), quite interesting I must say. Initially when I had read this news in March, I just couldn’t believe that someone was actually thinking on this line and I was almost sure that it would be some sort of media rumor, but no I was wrong. It actually is true that now there will be a social networking site for ghosts and aliens! Oh yes, Steven Spielberg is actually launching a ghost / UFO centric social networking website which will be for people who would like to share and discuss paranormal and extraterrestrial experiences.

Speculations are still on about the name of the portal. Some say it will be called “Ghosts”, some call it as “Ghost Town”, latest update being that the site is perhaps going to be called “The Rising” or “Rising”. Apart from networking angle, the site will also have original video content focusing on alleged ghost and UFO stories. Now we all know the connection between Steven Spielberg and paranormal experiences. Who can forget movies like E.T The Extra Terrestrial, Close Encounter of the third world, Jurrasic Park etc which are one of the highest grosser of all times at box office! Steven at many occasions has also narrated some real life chilling experiences about his encounter with ghosts and supernatural forces. Well, don’t know to what extent his experiences are real but he definitely claims that ghosts and aliens do exist and because of some real life experiences, he got inspired to make movies on this subject.

After general networking, vertical specific networking was definitely slated to be the next big trend in community industry but being niche to this level following a specific vertical is definitely some disruption I must say. And though I don’t believe in such phenomenon (rather I don’t want to believe I guess :-)) but still there is a large chunk of people who believe in such clairvoyant experiences. And for such TG this kind of open forum will be definitely great wherein they can discuss and share their views with like minded people and know more about it. Hmmm, so looks like enough of networking sites for friends, dating, movies, music, college reunion etc etc, well now it’s the turn of ghosts and bhoooot!

Social Media

Enough of friends, movies and music...now its turn for ghosts!

I still can’t believe this :-), quite interesting I must say. Initially when I had read this news in March, I just couldn’t believe that someone was actually thinking on this line and I was almost sure that it would be some sort of media rumor, but no I was wrong. It actually is true that now there will be a social networking site for ghosts and aliens! Oh yes, Steven Spielberg is actually launching a ghost / UFO centric social networking website which will be for people who would like to share and discuss paranormal and extraterrestrial experiences.

Speculations are still on about the name of the portal. Some say it will be called “Ghosts”, some call it as “Ghost Town”, latest update being that the site is perhaps going to be called “The Rising” or “Rising”. Apart from networking angle, the site will also have original video content focusing on alleged ghost and UFO stories. Now we all know the connection between Steven Spielberg and paranormal experiences. Who can forget movies like E.T The Extra Terrestrial, Close Encounter of the third world, Jurrasic Park etc which are one of the highest grosser of all times at box office! Steven at many occasions has also narrated some real life chilling experiences about his encounter with ghosts and supernatural forces. Well, don’t know to what extent his experiences are real but he definitely claims that ghosts and aliens do exist and because of some real life experiences, he got inspired to make movies on this subject.

After general networking, vertical specific networking was definitely slated to be the next big trend in community industry but being niche to this level following a specific vertical is definitely some disruption I must say. And though I don’t believe in such phenomenon (rather I don’t want to believe I guess :-)) but still there is a large chunk of people who believe in such clairvoyant experiences. And for such TG this kind of open forum will be definitely great wherein they can discuss and share their views with like minded people and know more about it. Hmmm, so looks like enough of networking sites for friends, dating, movies, music, college reunion etc etc, well now it’s the turn of ghosts and bhoooot!