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The New Stuff

Posted the following posts on Marketing Chit-Chat. Would love to see your comments there:

  • Communicating or Spamming: Over communication esp. through certain media can really KILL your campaign. Read More...

Updates from Marketing Chit-Chat: 6th - 13th Apr'09

Posted the following posts on Marketing Chit-Chat. Would love to see your comments there:

  • Communicating or Spamming: Over communication esp. through certain media can really KILL your campaign. Read More...

A chain of thoughts which keeps haunting my mind, same sequence, same intensity, that trail of thought which just can’t get out of my mind:

That one call on 5th evening…my generally optimistic nature first thinking it’s some hoax call…me continuing with my work never expecting that second call…second call from police…that absolute shock…another call from my mother…frozen mind & body…telling some false story to my mom & asking her to rush to Delhi…we running to airport…& then calls & calls & calls…last flight to Delhi missed & we back to home…that inexplicable state…my yowls, my tears, my wailing, my banging of head…but still a faint hope that the news is not true…another reassurance call from my brother in law who reached the spot & confirmed the news…that horror on the realization of the truth…that nightmare of waiting for the next early morning flight…that flight to Delhi which never seemed to end…reaching Delhi finally…meeting my mother…her hope with which she was praying whole night for Kishu to be out of ICU, totally unaware that Kishu actually never reached ICU…he died on the spot itself...that moment when I had to slowly tell her that he is no more…ohhhh why I only had do this…her sudden roar…her eyes…her reactions…& then her silence…me meeting Kishu in morgue…his body in that cold room…in that drawer…on that ice…his face…his closed eyes…that touch which was as cold as ice…realization of the word “kishu’s death”…still an expectation that he will get up & say “Dids” the way he always used to say with a big smile on his face…but no smile, no voice, no reaction…just an icy cold silence…he again being pushed & locked back into that drawer…the whole formalities of taking his body back to our home town…at the airport realization of this big change in our life by finding that Kishu’s body is going in a coffin along with luggage while we are sitting in flight…he could not go with us, he was no more a living passenger…he was packed in a box…reaching our home town…meeting the relatives…his body lying on the same verandah where we all had grown up playing & fighting with each other…that white sheet…flowers on him…people touching his feet…he was no more my younger crazy brother…people treating him like god…but his face still looking as if he will open his eyes & says “Dids”…mom totally out of scene from all this till now…nobody having the courage to ask her to see all this…me getting torn apart internally but still doing all rituals on behalf of mom…convincing mom to come & bid him a final goodbye…that final goodbye which I myself never wanted to bid…fainting of mom after seeing Kishu’s body on floor…me shouting from deep within requesting people to not take him away…me howling…me wailing…me holding his body…but still they took him away…away & far away! So far that he could never come back from there again…

And then either an internal voice or a voice from somebody around me will tell, “Kanu stop thinking, you need to get over this”…Yes, I know I need to get over my thoughts but can I? All I have learnt in last 9 weeks is that there are certain thoughts & pain which you can never get over with…NEVER! You just somehow learn to live with it…live or survive not sure, but you learn to bear that pain either for yours or for your closed one’s sake!

It’s yet another Thursday today…one more week has passed…

A chain of thoughts

A chain of thoughts which keeps haunting my mind, same sequence, same intensity, that trail of thought which just can’t get out of my mind:

That one call on 5th evening…my generally optimistic nature first thinking it’s some hoax call…me continuing with my work never expecting that second call…second call from police…that absolute shock…another call from my mother…frozen mind & body…telling some false story to my mom & asking her to rush to Delhi…we running to airport…& then calls & calls & calls…last flight to Delhi missed & we back to home…that inexplicable state…my yowls, my tears, my wailing, my banging of head…but still a faint hope that the news is not true…another reassurance call from my brother in law who reached the spot & confirmed the news…that horror on the realization of the truth…that nightmare of waiting for the next early morning flight…that flight to Delhi which never seemed to end…reaching Delhi finally…meeting my mother…her hope with which she was praying whole night for Kishu to be out of ICU, totally unaware that Kishu actually never reached ICU…he died on the spot itself...that moment when I had to slowly tell her that he is no more…ohhhh why I only had do this…her sudden roar…her eyes…her reactions…& then her silence…me meeting Kishu in morgue…his body in that cold room…in that drawer…on that ice…his face…his closed eyes…that touch which was as cold as ice…realization of the word “kishu’s death”…still an expectation that he will get up & say “Dids” the way he always used to say with a big smile on his face…but no smile, no voice, no reaction…just an icy cold silence…he again being pushed & locked back into that drawer…the whole formalities of taking his body back to our home town…at the airport realization of this big change in our life by finding that Kishu’s body is going in a coffin along with luggage while we are sitting in flight…he could not go with us, he was no more a living passenger…he was packed in a box…reaching our home town…meeting the relatives…his body lying on the same verandah where we all had grown up playing & fighting with each other…that white sheet…flowers on him…people touching his feet…he was no more my younger crazy brother…people treating him like god…but his face still looking as if he will open his eyes & says “Dids”…mom totally out of scene from all this till now…nobody having the courage to ask her to see all this…me getting torn apart internally but still doing all rituals on behalf of mom…convincing mom to come & bid him a final goodbye…that final goodbye which I myself never wanted to bid…fainting of mom after seeing Kishu’s body on floor…me shouting from deep within requesting people to not take him away…me howling…me wailing…me holding his body…but still they took him away…away & far away! So far that he could never come back from there again…

And then either an internal voice or a voice from somebody around me will tell, “Kanu stop thinking, you need to get over this”…Yes, I know I need to get over my thoughts but can I? All I have learnt in last 9 weeks is that there are certain thoughts & pain which you can never get over with…NEVER! You just somehow learn to live with it…live or survive not sure, but you learn to bear that pain either for yours or for your closed one’s sake!

It’s yet another Thursday today…one more week has passed…


Well, I think a must read book for women who enjoy reading chick-lit or light flicks :-). And here is why:
  • If you are a female born with normal genes & hormones, I will assume you have the code of “I love shopping” embedded somewhere within your DNA. Yeah, I know the level of coding can actually vary from women to women but it’s definitely there in all the women at least I know since childhood. And if you are one of those normal women with this “shopping” thing in your DNA, you’ll definitely like this book or rather I shall say you’ll love this book!
  • This book is very light, witty & really a fun read.
  • The journey of main protagonist “Rebecca Bloomwood” whose life is in a mess because of her obsession towards shopping is interesting enough to hold your attention till the end of the book. Not even once while reading I felt bored of it.
  • I have not watched the movie yet but the writing style of the book is so vivid that you actually feel you are watching a movie.
  • It definitely leaves you a smile on your face & it’s one of those books which you would like to finish asap.
So, next time when you’re looking for a light casual read, do try it out please.

Other details of the book:
Author: Sophie Kinsella
Price: Rs. 261/- (I bought in from landmark 2 weeks back)
Special Note: Statutory Warning - This book is a strict NO for men! I‘m sure most of the men would not like to try anything which is even remotely related to shopping :-)

Confessions of a Shopaholic: The Book

Well, I think a must read book for women who enjoy reading chick-lit or light flicks :-). And here is why:
  • If you are a female born with normal genes & hormones, I will assume you have the code of “I love shopping” embedded somewhere within your DNA. Yeah, I know the level of coding can actually vary from women to women but it’s definitely there in all the women at least I know since childhood. And if you are one of those normal women with this “shopping” thing in your DNA, you’ll definitely like this book or rather I shall say you’ll love this book!
  • This book is very light, witty & really a fun read.
  • The journey of main protagonist “Rebecca Bloomwood” whose life is in a mess because of her obsession towards shopping is interesting enough to hold your attention till the end of the book. Not even once while reading I felt bored of it.
  • I have not watched the movie yet but the writing style of the book is so vivid that you actually feel you are watching a movie.
  • It definitely leaves you a smile on your face & it’s one of those books which you would like to finish asap.
So, next time when you’re looking for a light casual read, do try it out please.

Other details of the book:
Author: Sophie Kinsella
Price: Rs. 261/- (I bought in from landmark 2 weeks back)
Special Note: Statutory Warning - This book is a strict NO for men! I‘m sure most of the men would not like to try anything which is even remotely related to shopping :-)

Posted these 3 posts on my Marketing Chit-Chat blog last week, would love to see you there...

  • Engagement is the key - It’s not about listening, it’s not about monitoring, it’s about ENGAGING. Read More…

  • Jai Ho Vs. Bhay Ho: While Congress was quick enough to take rights & create a video out of much acclaimed song “Jai Ho” from Slumdog Millionaire but quicker was the counter strategy from BJP to come out with another video based on the same song. Read More…

  • Indian Politicians on Twitter Now: How much can marketing help them when the core product itself is not good? Would be good to know it from the readers of this post – do you really believe in current communications sent out by any of these parties? Read More…

Updates from Marketing Chit-Chat: 23rd Mar – 30th Mar’09

Posted these 3 posts on my Marketing Chit-Chat blog last week, would love to see you there...

  • Engagement is the key - It’s not about listening, it’s not about monitoring, it’s about ENGAGING. Read More…

  • Jai Ho Vs. Bhay Ho: While Congress was quick enough to take rights & create a video out of much acclaimed song “Jai Ho” from Slumdog Millionaire but quicker was the counter strategy from BJP to come out with another video based on the same song. Read More…

  • Indian Politicians on Twitter Now: How much can marketing help them when the core product itself is not good? Would be good to know it from the readers of this post – do you really believe in current communications sent out by any of these parties? Read More…

And it’s Thursday again…every Thursday we feel the same! One more week passed without Kishu! It’s surprising to even think that we are actually surviving without him. Not even a single day used to pass without me speaking to my brother & mom earlier. If nothing else, then at least a one liner call from him saying he has reached home safely. And now it’s the 7th week today without him. Neither the tears dry nor the pain gets lessened…it’s a wound deep within, so deep that it may take a lifetime for us to heal. God knows where our beloved got lost!

As I always say some pains are difficult to express in words but I wonder how come the lyricist of the song “Chitthi Na Koi Sandesh” got this pain expressed in the song so aptly…I always used to like this song but when I got to listen to it today after a long time on FM, I couldn’t express how I felt…looks like the lyricist has experienced some pain like this to craft such a soulful song! Whole song has got a different meaning to me now esp. the following two paragraphs:

Chithi Na Koi Sandesh
Jaane Woh Kaun Sa Desh
Jahan Tum Chale Gaye
Is Dil Pe Lagaa Ke Thes
Jaane Woh Kaun Sa Desh
Jahan Tum Chale Gaye...

Ek Aah Bharee Hogi
Humne Na Sunee Hogi
Jaate Jaate Tumne
Aawaz To Di Hogi
Har Waqt Yehi Hai Gham
Us Waqt Kahan The Hum
Kahan Tum Chale Gaye

Abh Yaadon Ke Kaante
Is Dil Mein Chubhte Hain
Na Dard Thaherta Hai
Na Aansoon Rukte Hain
Tumhe Dhoondh Raha Hai Pyaar
Hum Kaise Karein Iqraar
Ke Haan Tum Chale Gaye

Really we can’t believe ki tum sach mein chale gaye!

Kaha Tum Chale Gaye?

And it’s Thursday again…every Thursday we feel the same! One more week passed without Kishu! It’s surprising to even think that we are actually surviving without him. Not even a single day used to pass without me speaking to my brother & mom earlier. If nothing else, then at least a one liner call from him saying he has reached home safely. And now it’s the 7th week today without him. Neither the tears dry nor the pain gets lessened…it’s a wound deep within, so deep that it may take a lifetime for us to heal. God knows where our beloved got lost!

As I always say some pains are difficult to express in words but I wonder how come the lyricist of the song “Chitthi Na Koi Sandesh” got this pain expressed in the song so aptly…I always used to like this song but when I got to listen to it today after a long time on FM, I couldn’t express how I felt…looks like the lyricist has experienced some pain like this to craft such a soulful song! Whole song has got a different meaning to me now esp. the following two paragraphs:

Chithi Na Koi Sandesh
Jaane Woh Kaun Sa Desh
Jahan Tum Chale Gaye
Is Dil Pe Lagaa Ke Thes
Jaane Woh Kaun Sa Desh
Jahan Tum Chale Gaye...

Ek Aah Bharee Hogi
Humne Na Sunee Hogi
Jaate Jaate Tumne
Aawaz To Di Hogi
Har Waqt Yehi Hai Gham
Us Waqt Kahan The Hum
Kahan Tum Chale Gaye

Abh Yaadon Ke Kaante
Is Dil Mein Chubhte Hain
Na Dard Thaherta Hai
Na Aansoon Rukte Hain
Tumhe Dhoondh Raha Hai Pyaar
Hum Kaise Karein Iqraar
Ke Haan Tum Chale Gaye

Really we can’t believe ki tum sach mein chale gaye!

Even if I’m too engrossed in my personal life these days but this incident shook me once again. In fact shaken is not the right word rather, “disgusted” is the right word to express my resentment. Yes, I felt disgusted to know of this incident. I was talking to this friend of mine who was at M.G. Road shopping some stuffs & she told that she witnessed a horrific incident last weekend. A man suddenly started beating a woman publicly & nobody came to rescue that lady at all. The worse was that the woman was absolutely clueless about the reason of this assault! Later on got to read this same incident in today’s Times of India (Bangalore edition) with title “moral policing continues". The news also mentioned another bizarre incident where a man was assaulted for wearing sleeveless t-shirts in Bangalore. Yes a man, looks like these so called moral police is so tired of assaulting women that now they are trying their hands on men too. The worse was to note that when the victim spoke in Kanadda & called cops, the group of men left him & ran away considering he was a localite. So, how wonderful this is getting day by day – first there are these group of people who decide to take charge of the whole society & based on the kind of clothes anyone is wearing or the kind of places which one is visiting they decide to assault people openly, then they decide to further add biasness based on location…so if you are a localite you are free to wear whatever you want to but if you are an outsider dare you do so! We are watching you & have got all the rights to beat you publicly! God, this is sickening & is getting worse day by day. Thankfully that man put up a complaint against those men in nearby police station but will such complaints help??? Enough has been written & spoken about moral police in last few months esp. with all the attacks like Mangalore – girls etc. but has some concrete action being taken? Some activist groups did take some actions against such misdeeds but then without the proper support from Govt. & politicians how far can they go? With numerous questions in my mind, all I can think of this incident is - “yet again it happened & will it happen again”?

Moral Policing – Isn’t it getting worse?

Even if I’m too engrossed in my personal life these days but this incident shook me once again. In fact shaken is not the right word rather, “disgusted” is the right word to express my resentment. Yes, I felt disgusted to know of this incident. I was talking to this friend of mine who was at M.G. Road shopping some stuffs & she told that she witnessed a horrific incident last weekend. A man suddenly started beating a woman publicly & nobody came to rescue that lady at all. The worse was that the woman was absolutely clueless about the reason of this assault! Later on got to read this same incident in today’s Times of India (Bangalore edition) with title “moral policing continues". The news also mentioned another bizarre incident where a man was assaulted for wearing sleeveless t-shirts in Bangalore. Yes a man, looks like these so called moral police is so tired of assaulting women that now they are trying their hands on men too. The worse was to note that when the victim spoke in Kanadda & called cops, the group of men left him & ran away considering he was a localite. So, how wonderful this is getting day by day – first there are these group of people who decide to take charge of the whole society & based on the kind of clothes anyone is wearing or the kind of places which one is visiting they decide to assault people openly, then they decide to further add biasness based on location…so if you are a localite you are free to wear whatever you want to but if you are an outsider dare you do so! We are watching you & have got all the rights to beat you publicly! God, this is sickening & is getting worse day by day. Thankfully that man put up a complaint against those men in nearby police station but will such complaints help??? Enough has been written & spoken about moral police in last few months esp. with all the attacks like Mangalore – girls etc. but has some concrete action being taken? Some activist groups did take some actions against such misdeeds but then without the proper support from Govt. & politicians how far can they go? With numerous questions in my mind, all I can think of this incident is - “yet again it happened & will it happen again”?

Sorrow you can hold, however desolating, if nobody speaks to you. If they speak, you break down. ~Bede Jarrett



Read this quote on a website yesterday morning & thought of posting it on my blog but for some reason didn’t do it. When I read it today yet again I couldn’t resist myself from sharing it here. I find this quote to be so relatable & so very true. I am trying to overcome the pain but somehow find it to be too deep to overcome. Rational mind says that I need to hold my tears back but there is this emotional force deep within which always overcomes my rational mind these days. Colleagues & friends around me say that there is no point in being silent and I need to speak it out…& that silence is the refuge which cowards or depressed people take, the courageous ones speak & fight it out! But then they don’t know that speaking has its own disadvantages too. I think if I am silent, I can still manage to hold back my sorrow but if I speak esp. to my closed ones I can’t help myself from breaking down. I understand that I can’t keep on crying in office & I try to keep myself composed as much as possible but despite me trying to avoid this colleague of mine with whom I am close, when I met her last week I couldn’t hold back my tears at all. Yesterday some close friends visited my place & again despite N convincing me & me being mentally prepared to not cry in front of them, I couldn’t stop myself from breaking down…when they sat near me or touched my hand I just couldn’t. I don’t know if it’s my own weakness / cowardice or the proximity which I share with them which made me do so but then there are certain behavior to which no logic or rationale can be applied. It is true – “you can hold your sorrow if nobody speaks to you but if they speak you can’t”.

Holding or breaking down?

Sorrow you can hold, however desolating, if nobody speaks to you. If they speak, you break down. ~Bede Jarrett



Read this quote on a website yesterday morning & thought of posting it on my blog but for some reason didn’t do it. When I read it today yet again I couldn’t resist myself from sharing it here. I find this quote to be so relatable & so very true. I am trying to overcome the pain but somehow find it to be too deep to overcome. Rational mind says that I need to hold my tears back but there is this emotional force deep within which always overcomes my rational mind these days. Colleagues & friends around me say that there is no point in being silent and I need to speak it out…& that silence is the refuge which cowards or depressed people take, the courageous ones speak & fight it out! But then they don’t know that speaking has its own disadvantages too. I think if I am silent, I can still manage to hold back my sorrow but if I speak esp. to my closed ones I can’t help myself from breaking down. I understand that I can’t keep on crying in office & I try to keep myself composed as much as possible but despite me trying to avoid this colleague of mine with whom I am close, when I met her last week I couldn’t hold back my tears at all. Yesterday some close friends visited my place & again despite N convincing me & me being mentally prepared to not cry in front of them, I couldn’t stop myself from breaking down…when they sat near me or touched my hand I just couldn’t. I don’t know if it’s my own weakness / cowardice or the proximity which I share with them which made me do so but then there are certain behavior to which no logic or rationale can be applied. It is true – “you can hold your sorrow if nobody speaks to you but if they speak you can’t”.


I was dreading this day since last one week…it’s Holi today and as expected our day started with both me and mom getting up in tears. No, I don’t have the courage to console my mom today when I am myself feeling so dreadful. First thing which this holi reminded me of was all the planning which we did just a day prior to that fateful day when Kishu left us. For last few years, I have not spent holi at my place, I was either at my job location or with my in-laws. This year since I had just made a trip to my in-laws place in Jan, so we decided to gather up in Mumbai for holi at my brother’s place. Some long planning sessions were done between me and my mom about how we all can meet up this time and have holi together. But well, we never knew what was in store for us next day! Forget about knowing, we never even could have imagined it then that something like this was waiting for us…and they say to believe on saying “whatever happens, happens for good”. REALLY???
It’s all festive and colorful around me, people in office are playing Holi and I am HATING it. For the first time, I think I am not liking anything colorful and bright around me, today for the first time I do not repent office being open on a festival, I thought at least I will have some respite from all the festivity around me, for the first time I am really not liking everybody smiling , enjoying & dancing around me. People insisted so much to at least join for the lunch outing today and maybe I could have done that, but here I am sitting on my desk alone typing this post as I really-really didn’t have the heart to go out on lunch… I can’t and I don’t feel like! My rational mind says if I am not celebrating holi, this does not mean everybody will not play holi. They have all the rights to enjoy their life and I should at least smile on their requests if I can’t join that celebration. But don’t know why, I am finding this smile also very difficult to come today. Isn’t it wrong to behave like this? Am I being too cynical? I don’t know…

Cynicism

I was dreading this day since last one week…it’s Holi today and as expected our day started with both me and mom getting up in tears. No, I don’t have the courage to console my mom today when I am myself feeling so dreadful. First thing which this holi reminded me of was all the planning which we did just a day prior to that fateful day when Kishu left us. For last few years, I have not spent holi at my place, I was either at my job location or with my in-laws. This year since I had just made a trip to my in-laws place in Jan, so we decided to gather up in Mumbai for holi at my brother’s place. Some long planning sessions were done between me and my mom about how we all can meet up this time and have holi together. But well, we never knew what was in store for us next day! Forget about knowing, we never even could have imagined it then that something like this was waiting for us…and they say to believe on saying “whatever happens, happens for good”. REALLY???
It’s all festive and colorful around me, people in office are playing Holi and I am HATING it. For the first time, I think I am not liking anything colorful and bright around me, today for the first time I do not repent office being open on a festival, I thought at least I will have some respite from all the festivity around me, for the first time I am really not liking everybody smiling , enjoying & dancing around me. People insisted so much to at least join for the lunch outing today and maybe I could have done that, but here I am sitting on my desk alone typing this post as I really-really didn’t have the heart to go out on lunch… I can’t and I don’t feel like! My rational mind says if I am not celebrating holi, this does not mean everybody will not play holi. They have all the rights to enjoy their life and I should at least smile on their requests if I can’t join that celebration. But don’t know why, I am finding this smile also very difficult to come today. Isn’t it wrong to behave like this? Am I being too cynical? I don’t know…

N insists that I should try to get back to normal life slowly…I have resumed back work but he wants me to divert my mind to those things which I used to enjoy earlier like painting, blogging, cooking etc. Even my closest friend insists me to do so & I know both of them are saying it for my benefit only. It’s for their sake that I started to write this post today…but don’t know what to write. I think I opened a blank page in the morning but all I could feel is blank and numb. Trust me N & T, I don’t know how to get back to life again…I am trying, I really am but it is difficult…difficult & difficult. I know its 31 days today, almost a month since Kishu left us but tell me, is it possible to overcome a life-long association in just 31 days? It pains, really pains deep inside, something which I can’t express in words…I can’t divert my mind to anything but to think as to how am I supposed to live my whole life without my brother without whom I couldn’t have even imagined one day of my life? Why did God decide to take such a young soul away and how am I supposed to react after seeing my stone-eyed mom who had to bear the worst pain of her life without any fault? When I could not get over the death of my friend since last 8 months, how am I supposed to deal with a loss as big as Kishu? It is excruciating & unbearable…& cruel & ... words fail!

It pains, really pains!

N insists that I should try to get back to normal life slowly…I have resumed back work but he wants me to divert my mind to those things which I used to enjoy earlier like painting, blogging, cooking etc. Even my closest friend insists me to do so & I know both of them are saying it for my benefit only. It’s for their sake that I started to write this post today…but don’t know what to write. I think I opened a blank page in the morning but all I could feel is blank and numb. Trust me N & T, I don’t know how to get back to life again…I am trying, I really am but it is difficult…difficult & difficult. I know its 31 days today, almost a month since Kishu left us but tell me, is it possible to overcome a life-long association in just 31 days? It pains, really pains deep inside, something which I can’t express in words…I can’t divert my mind to anything but to think as to how am I supposed to live my whole life without my brother without whom I couldn’t have even imagined one day of my life? Why did God decide to take such a young soul away and how am I supposed to react after seeing my stone-eyed mom who had to bear the worst pain of her life without any fault? When I could not get over the death of my friend since last 8 months, how am I supposed to deal with a loss as big as Kishu? It is excruciating & unbearable…& cruel & ... words fail!


I had earlier written about Advaniji getting net savvy and his portal www.lkadvani.in. But looks like humare neta, Advaniji toh internet space mein super aggressive ho rahe hai . Ah he is not leaving any stone unturned to reach out the online Indian citizens. Here are some developments which I observed recently from Advaniji and his campaign promotion team :-). Read More At Marketing Chit-Chat...

Advaniji goes further aggressive on digital medium!

I had earlier written about Advaniji getting net savvy and his portal www.lkadvani.in. But looks like humare neta, Advaniji toh internet space mein super aggressive ho rahe hai . Ah he is not leaving any stone unturned to reach out the online Indian citizens. Here are some developments which I observed recently from Advaniji and his campaign promotion team :-). Read More At Marketing Chit-Chat...

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