SMS Marketing or Bombarding?

Yesterday I attended a session on “Mobile Marketing and its immense concealed potential in India”. While I agree to some of the points and as a marketer I am absolutely aware of the potential and different channels of mobile marketing in India but when it comes to execution I can’t help myself from heaving a frustrated sigh on this term known as “Mobile Marketing”. I will not go into deeper details of why and what, I will just cite few examples of my recent experiences with one of the most basic tools of Mobile Marketing which is SMS based promotions. Read More At Marketing Chit-Chat...