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BigB’s blog statistics - Bigadda or BigBadda?

I had written earlier about BigB blogging on www.bigadda.com and initially I had read some of his posts as well but then in due course of time I stopped visiting his blog. But today I dropped into his blog again mainly because of some noise in media about his recent posts and oh the look and feel has changed completely from what it used to be during its initial days but nevertheless this new look is quite impressive! And the first quote by Harivansh Rai Bachchan is as always soooo good! But what caught my attention was the fact the current post is of day 151 and almost everyday there is atleast one post posted on that blog. Wow, this is really regular and good! As I said in my earlier post if it is BigB genuinely writing these posts then it is praiseworthy. Even if he is narrating and some content writer from BigAdda is writing it on his behalf then too I think its commendable, though because of so much of personal touch I am forced to think that its BigB who is writing all these posts. What caught my next attention was the post of day 140 which mentions the traffic of his blog since April’08, here is a snapshot of some of the important figures available on his blog:

  • Unique visitors since April08 - 1,05,0,520
  • Unique visitor for Sept 08 - 37,509
  • Average number of visits per day - 16,000 +
  • Total number of visits since April08 - 2,37,0,000
  • Total page views since April - 1,14,00,000
  • Average page views per day - 100,000

For once I think Bigadda has not hyped up this figure much. Considering the number of comments which any post is receiving on this blog (on an average each post receives somewhere between 700-1000 comments), I am sure 16000+ daily visitors is sort of a real figure. And 11.4 million pageviews is a very striking figure considering its hardly a six month old blog. Not many websites also achieve this kind of figures in such a short span. Good for Bigadda, atleast they have one differentiator now which can bring more traffic to their website. Otherwise there was hardly anything on their website (apart from those “lets catch up” ads on which they wasted few crores to get some one time visitors, LOL :)) which can make anyone visit their site again. With a 16,000+ daily visitor count, I am sure BigB’s blog is contributing to a major % of their daily traffic. Infact recently bigadda has changed their UI, considering the % contribution and the fact that this is Bigadda’s only strong point, I am wondering if apart from UI, Bigadda should be have gone for a re-branding exercise as well and changed it to BigBadda :)
Overall very remarkable statistics considering its just a blog, but afterall its BigB’s blog.


1 comments :

Abhishek said...

That was a very good post Kanupriya!

You are right that BigAdda has got a differentiator but BigB's blog was just the first thing. With Reliance's foray in movies BigAdda is now the internet arm of their entertainment empire. See the promotion of 'Rock On'.

However the core Social Networking of BigAdda doesn't seem to be rocking. 'Rock On' community on BigAdda was a damp squib with just 26 members whereas the Facebook community with 1700+ members and Farhan Akhtar and Abhishek Kapoor was rocking!

I love your blog more and more :)

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