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The New Stuff

Updates from Marketing Chit-Chat: 1st June - 30th June'09

Posted these on Marketing Chit-Chat last month, would love to see your comment there:
  • Facebook URLs – Good for personal branding: Which one sounds better? http://www.facebook.com/home.php?#/profile.php?id=123456&ref=profile (dummy id) or http://www.facebook.com/kanupriyasindhu? Clearly 2nd one, isn’t it? Read More...
  • Re-branding of Sony Television: I got the chance to catch up on television tonight after almost 3-4 weeks & when I saw the complete video “ghar aayi hai khushi” today I realized that it’s a promo video of Sony channel itself. Read More...
  • It's makeover time for Videocon: Saw an interesting cute green colored animation ad yesterday on one of the news channels, they were showing some birds & the reason for my increased curiosity along with resistance to switch channel during that break was the fact that those birds were somewhat resembling twitter bird . But that ad actually had nothing to do with twitter & to my surprise it ended to be of none other than the traditional consumer durable giant (or shall I say erstwhile giant) Videocon. The clipping ended with a message – change is happiness. Seeing such a major brand makeover from sturdy steel colored V to a fluid green colored V was indeed a happy change. Read More...

2 comments :

The Survivor said...

I liked the Sony rebranding itself as a change. The shows on the air are quite different and most of the people can relate to it.

Saw the change in logo of Videocon. Its time that they start marketing themselves or people will think that it does not exist anymore..

ani_aset said...

I saw the videocon rebranding change. I think it derives a lot from the logo of "mu" but its a welcome change

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