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The New Stuff

Good Step IB Ministry

Everytime I used to see those advertisements, I used to feel so exasperated by the content of those advertisements. Absolutely pathetic, indecent & suggestive. Yup, I am speaking of Amul Macho & Lux Cozy ad The Amul macho ad shows a woman washing a mans underwear at a dhobi ghat and by looking at the underwear she gets turned on. In the other Lux cozy ad, a washerwoman comes to the apartment to pick up laundry and she finds a man standing at the gate wearing a towel. Suddenly, his towel drops leaving him only in his undergarments and the washerwoman eyes him quite suggestively. I had read many reviews of these ads claiming that these are very creatively done sexy ads, well I dont know about creativity at all in these ads, rather I found these ads to be really vulgar esp. when these ads pop up between programs which you might be watching with family members & kids who will never stop being inquisitive about the ad or will keep on repeating the jingle later like they do for all other ads.

Hmmm for once I am in favor of I&B Ministry, this time I think they have done a very righteous act by banning these ads on prime channels in prime time slots. I can see lots of opposition from many people against banning these ads & people protesting as to why cant I&B ministry stop being moral police & let the public decide what do they want or dont want to watch on television? Well, I dont think in this case I&B is acting as unnecessary moral police, or has done anything wrong as by all parameters those ads were very much indecent & double meaning ones of course there is nothing wrong in so called such sexy or funny ads but what was wrong was the placement of those ads which was very much on all main channels at peak time. Also I heard & read some comments from people saying that before banning the ads I&B should have thought of music albums & movie scenes of Sawants & Sherawats. Yes I agree some of the music albums as well as other programs being shown on TV are also obscene, but if those are not banned then does this mean that nothing else can be banned? Its definitely a good start from I&B ministry & lets hope they continue doing justice to their existence. I strongly believe that there is nothing wrong in any kind of content / messaging in ads or TV programs or cinema provided they run at the right place & at the right time everything definitely cant be shown everywhere!!!


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