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The New Stuff

Imagine, another one as NDTV imagine

Today saw web banners of NDTV imagine all across main internet publishers. Well, the banner surely raised curiosity & made me click the links immediately and oh yet another entertainment channel & that too with nothing new L… same old daily soap concept. Though I was aware of NDTV launching 3 new channels in entertainment & movie segment but still after seeing the programming details of the channel on its website, I personally got disappointed… same story soap concept, musical reality show & then dance reality show etc…Aren’t we done to death with saas bahu sagas & reality shows? Well, the formal announcement of NDTV new channels always said fresh entertainment but the sneak preview on the website definitely promises nothing like that. Maybe once the channel is live, we can judge its best.
Well, lot many channels got launched during the last 5 to 6 years & Indian Television Industry has surely seen an explosive growth. Infact its one of the fastest growing industry in India, with more than 300 channels launched in last one & half decades. The industry is surely saturated as far as channel concepts & programming are concerned but still in last few months, we have again seen quite few new channel launches. Despite the clear cut advantage lying with first movers like Star, Sony & Zee since years, new set of biggies like UTV launched Bindass & INX launched 9X entertainment & 9Xmusic in recent past!!! Gosh… too many me-too channels with same kind of programming! Isn’t it sort of ENTERTAINMENT OVERDOSE for Indian television viewers???


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