So, what are you searching today : Google Zeitgeist 2010

I had written a post on Google Zeitgeist 2010 report on my marketingchitchat blog but apart from brand findings, the general findings were further more interesting enough to make me do a post on this blog as well :-). For those who don’t know about Zeitgeist – it’s a report published by Google every year where Google reveals the spirit of the year through the aggregation of millions of search queries it receives every day. Here is a snapshot of the India result and in case you are interested in knowing more about the report you can click here.
So some observations based on the report:

• Micromax is second fastest rising query, well the mass market targeting surely works in India and this low cost mobile manufacturer is on a roll.
• And the point about mass appeal definitely seems to be true in case of celebrities too, Sonakshi Sinha is high on the list of “fastest rising people”, just one movie old but then let’s not forget the movie was Dabangg – mindless bakar but a true paisa vasool full on entertaining typical bollywood cinema, Chulbul Pandey ka jadoo on aam junta was phenomenal.
• I thought Orkut is dead and almost everybody on this planet has been there and is done with it now, but well Orkut is very much there in “top 10 most popular” section. Though wondering if it’s the positive or negative search string leading to this popularity of Orkut.
• Movie section has Kites leading the list with 3 idiots on number 4. How? Who and why on earth were people searching stuffs on Kites? No, you can’t even do a negative search for such a hopelessly pathetic movie!
• First time ever, a swamji has found a place in the top-10 of any search list, yes this swamiji is none other than Nithyananada who is the second most searched term in Bangalore’s Zeitgeist report.
• People are searching more on “how to get pregnant” than “how to impress a girl” or “how to make money”? Two curiosities – 1.) Are women searching more on “how tos” than men? 2.) Is infertility rate on that a high rise in India too?
• Someone else pointed out another interesting trend in “how to section”, read it bottoms up - reduce weight >> improve spoken English >> impress a girl >> kiss >> get pregnant …interesting and makes more sense than reading it in top down order, isn’t it :)?